Vision getting better!!

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jayuk
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Postby jayuk » Sat 15 Apr 2006 8:21 pm

John

I remember Dasani LOL! The sales of that shot through the roof when it came out!....But not for long! Just goes to show the power of Branding!...until of course the expose!

J
KC is about facing the challenges it creates rather than accepting the problems it generates -
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Andrew MacLean
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Postby Andrew MacLean » Sat 15 Apr 2006 8:44 pm

I had wondered what happened to Dasani. It was advertized briefly but I don't remember ever seeing it in the shops.

Not one of the best marketing decisions ever makde by the nice people at Coca Cola. I wonder how many of that marketing team kept their jobs.

andrew
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